Los Angeles, July 21, 2003

Intelligent Assistance announced today KILLER Titles - Intelligent Assistance for LiveType and Calligraphy, a complete coaching and knowledge tool for creating unique and innovative titles with Apple's LiveType and the Boris Calligraphy Generators.

"First off", says Philip Hodgetts, President and CEO of Intelligent Assistance, Inc., "we wanted to dispel any myths about Final Cut Pro's titling capability, but also to showcase just what great results are possible with the powerful the suite of tools Apple provides".

Based on customer feedback, KILLER Titles takes an improved approach: work through any of the 37 tutorials or learn with the user's own projects. While working on your own projects KILLER Titles delivers just-in-time, just-enough, coaching while you work - the approach that has made Intelligent Assistance the most valuable support tool available.

KILLER Titles is more visual with more movies than earlier products - every one of the 180 plus How2s is available as movies and text. KILLER Titles is fully searchable and delivered where it's needed - over the application using Intelligent Assistance's unique floating interface.

KILLER Titles is a comprehensive knowledge tool for Apple's LiveType application (included as with Final Cut Pro 4) and the Boris Calligraphy Generators (bundled with Final Cut Pro 3 and 4). KILLER Titles comprehensively explains the when and why of which tool to use. "Each tool is very powerful", say Final Cut Pro guru Hodgetts, "but combine them with the compositing tools in Final Cut Pro and the results are amazing: high production value titles in a fraction of the time it would take with traditional motion graphics applications."

KILLER Titles ships with an additional 25 effects for LiveType included FREE. These effects add reproducible, quick animation of titles and objects in LiveType.

KILLER Titles has an MSRP of $75. Until the product ships in early August the pre-shipping price is just $60. KILLER Titles is available from www.intelligentassistance.com/killertitles or from VARs and dealers. Dealer enquiries welcome.

About Intelligent Assistance

Intelligent Assistance, Inc. is the leading developer of expert Knowledge Bases for the digital media content creation industry.  It is at the cutting edge of applying proven techniques for "Knowledge at the Point of Need" that takes the “hard” out of software and liberates users to bring their vision to life.

Intelligent Assistance, Inc. is a unique blend of professional experience and theoretical understanding among its tight operating core and has built on the experience and insight gained from more than 20 years of production, postproduction and educational experience across two Continents.

For more information contact Intelligent Assistance, Inc. at 19531 Ventura Blvd #3 , Tarzana CA 91356. Phone 818 609 1091; Fax 818 609 1306.